Launching a new product for P&G in Nigeria Coursework

Launching a new product for P&G in Nigeria - Coursework Example In terms of age, Aussie Shampoo should be segmented for young adults, teenagers, and middle aged people. Aussie shampoo should be segmented for people aged between 15 and 55. 168.1 is the total population of Nigeria. Among them, 105 million people used to consume and utilize shampoo in their daily life. The organization is trying to target people of the young generation and middle aged individuals for newly launched Aussie Shampoo as social demand for these differentiated shampoo products is significantly increased among the target customers. Therefore, the organization is targeting these 105 million potential Nigerian consumers for their newly launched Aussie Shampoo. In terms of the gender segment, the organization should segment both male and female customers as the organization has differentiated its product line according to the characteristics and taste of people of both genders. There are near about 95 million consumers aged between 15 and 55 use shampoos. Among those consumer s, 75 percent are the females and 25 percent are males. Females generally focus on different segments in shampoo such as moisturizer shampoo, silky and real volume etc. On the other hand, 25 percent male consumers in Nigeria generally focus on quantity and quality of products. In terms of the income segment, the organization should segment people of middle class, upper-middle class, and upper-class income segments for Aussie Shampoo due to urbanization and rise of the middle-class income earner.