Individual Business Report Essay Example | Topics and Well Written Essays - 1750 words

Individual Business Report - Essay ExampleOur committal The mission of Lancome male skin caveat is to offer and luff products and services that will improve the strong-arm appearance of men while maintaining their masculinity, and this promotes appreciation of gender diversity and presentable male appearance in the society. Value proposition Lancome male skin circumspection is in a very competitive commercialize structure that requires great value propositions. In this case, it strives to ensure that the clients enjoy high-end skin care products with affordable prices with a satisfactory feedback. This will boost its client numbers and expand its market base. The Opportunities Lancome male skin care has a lot of advantages that gives it a competitive advantage over similar companies and this entails Differentiated skin care products that capture the male client preference diversity A multi-choice of high-end products and service offer at a significantly tawdryer price compa red to the competitors hence attracting more clients Ability to meet immediate demand of customers on products supply and service delivery Easily approachable services that are reliable and meets the desires of the clients. Target Market The veritable(prenominal) consumers of Lancome male skin care admit Urban male dwellers most of whom are average earners or are elite socioeconomic groups Clients with middle class annual income estimated at more than $ 50,000/year almost of the customers love their body appearance and skin texture Most of the clients show interest in mod so that they can gain confidence, feel relaxed, attractive and maintain masculinity. Most of the customers targeted are male life-longing men in the age bracket ranging from 15-35 years age group. These individuals are still at the heights of pursuance appearance Clients needs that the firm seeks to meet include Provisional of services that will make the clients show their sensitivity to fashion and th eir personalities at home Provision of products that will be consistent with the fashion and trite quality as per the clients taste Ensure that the prices of the services and products are affordable allege more services under same product package at a fairly cheap price as this will substantially save the consumers their money. The Marketing Mix The concept of marketing in this case is vital for the survival of Lancome male skin care. The first approach is to analyze the feature of the products so that potential customers and the existing ones can be made aware of the wide variety on offer. These features include High quality premium/materials that are modern and fashionable to the customers Variety of product combinations and selections to the clients Ultramodern and base hit guaranteed skin care products with immediate results Service features This is Lancome male skin care policy recommendation that evince on expansion of the existing services and optimizing satisfactio n of the desires of the customers. These include Customized products pre-order so that each client attains his loveable features in a product met Help various clients in other facial lifting products and safety precautions quip online transaction and shopping by the clients.