The report "E-Marketing in tourism with emphasis on Marriott's" looks into the development of the internet technology in the company.

The report E-Marketing in tourism with emphasis on Marriotts looks into the victimisation of the network applied science in the marketplace place. The convey starts with a look into the tourism industry with relation to the maturement of the internet. It consequently goes into the history and increase of The Marriotts chain, the companys IT developments and various implementations to change with the development of engine room and the changing demand of the market and the customers. The claim and so uses Porters five-spot force model and Vassos course map to give out IT applications with lever to marketing and sales. The study then analyzes the companys website and also puts introductory true advantages and disadvantages the company has. The study shows that Marriotts have been very victorious in implementing technology. This can be nabn from the fact that presently 75% of their bookings argon d single online. They also have a very wholesome virtual market place. Using Vassos road map one can recount that the company is at the final phase i.e.

strategic transformation phase which consists of globalizing the products and differentiation. The study looks into the advantages and disadvantages of virtual market place for Marriotts. One can say that the development of internet technology has reorganized the method of doing seam and we can see that Marriotts is one of the examples in successfully implementing the technology for growth and development. If you compliments to get a full essay, holy order it on our website: OrderCustomPaper.com

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