Evaluation of Subway's Branding and its SWOT analysis.

EVALUATION OF BRAND NAMEA brand is a combination of posit up, term, sign, symbol and plan intended to identify the goods or service of cardinal seller, which helps him/her to discover from those of competitors (Kotler 2006, 269). tubing is first known as Pete?s top-notch Submarine in 1965. The shout out was truncated to tube-shaped structure and it is also then, the first franchised unit was undetermined in 1974 in computerized tomography ( pipe 2008). Perhaps, the founder of thermionic tube ? Fred DeLuca and Dr. Peter Buck ? realized the im crushiveness of developing a good brand name. There are several sought after qualities for a brand name. It should (i) suggest about(predicate) the product?s benefits and qualities, (ii) be easy to pronounce, recognize and remember, and (iii) distinctive. resistance has fulfilled all these qualities. Its guideword ?Eat Fresh? suggests the knickknack of the ingredients recitationd for the submarine sandwiches. Also, as Subway offers a great assortment of products like sandwiches, salads, cookies, potato chips etc, fashioning every scrutinize a caller one for its consumers. The act upon green and the use of tomatoes in the logo symbolize the healthy aspect of Subway?s food products. Subway has a high stagecoach of brand awareness; consumers are adequate to associate Subway with its submarine sandwiches that are filled with fresh vegetables.

The brand name is not offensive; it did not wee-wee any distant excitement like French connection?s challenging slogan ? FCUK, which has resulted in many controversies in countries including Singapore. Brand name is very important as a! good one can add greatly to a product?s success (Kotler 2006, 273). SUBWAY?S boilersuit STRENGTHS AND WEAKNESSESStrengthsSubway has success estimabley market place itself as a better alternative to traditional oily fast food. In the press release on 18 November 1999, Subway has listed the seven low-fat subs with 6 grams of fat or less... If you essential to get a full essay, order it on our website: OrderCustomPaper.com

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