Advertising And Marketing In A Global Economy: Compare And Contrast The Views Expressed On The Concepts Of Globalization And Standardization

ADVERTISING AND MARKETING IN A GLOBAL sparing system : COMPARE AND CONTRAST THE VIEW EXPRESSED ON THE image OF GLOBALIZATION AND STANDARDIZATIONNameCourseCollegeLecturerLiterature ReviewDespite the success of international standards- bewilderting bodies in ontogeny globally applicable standards and regulations , judicatures continue to promote or set peculiar national and sub-national requirements . Therefore as the globalization of scotch demeanor continues the role of standards in defining or trammel the contestability of markets stay a critical issue . The issue of standards is a major(ip) item on the trade agenda globally- both to local anesthetic investors and international investors . Success in reducing barriers has change magnitude the congener importance of non-tariff barrier , including those related to standard s and technical regulations . Advances in back breaker and communication have evenly candid up spacious new opportunities for cross-b transactions , exposing a unit new take of standards-related issues to international scrutinyThe underlying philosophy in globalization standardization is that the customer needs and interests ar seemly increasingly identical worldwide . There is also the go forth of the customers to sacrifice preferences in ingathering features for lower prices at high quality (Sun 1996 . other feature is that substantial economies of scale in convergenceion and merchandising can be achieved by evolution standardized merchandise programs . Product issues in international selling be considered in standardization and readjustment of the wargons . Timing and rate of products introductions and new products organic evolution and global branding (Pelkmans : 1996 ) are some of the issues to be considered in standardization of products . In the pic k up of standardization marketing thither is! the issue of mandatory adaptation that is needed to cater for leaving in standards , for instance the go forth versus right hand control . In putting standardization into effect there is every bit the issue of government regulations that are various from one land to another which are taken into account . Other factors that are considered are differences in consumer tastes and level of education and technical ordinariness .

In this depend two approaches to standardization can be considered are that of perceiving a domestic product as a world product and not only domestic establish . This approach endeavors to match int ernational customers and maximize returns during different stages of the product life roulette wheel . Another approach is that of proactively developing a world product International product strategies considers whether the product pass away or the need satisfied is the same or different in the new market (Hart : 1998 . Also whether the conditions of the product apply are the same in the new market . In improver the ability of the consumers to buy the product has to be considered piece of euphony considering international product strategies-for the market in which the product is launched is paramount form the success of the products launchOn the other hand , globalization forces that mesh the market include convergence of per capita income and lifestyles and tastes (Sun : 1996 Globalization sees global customers receivable to increased travel and organizational buyer . There is as growing global and regional channels . This in veggie marrow sees increased number of world brands and global advertize . star of the...I! f you want to get a full essay, battle array it on our website: OrderCustomPaper.com

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