Corporate background Essay Example for Free

Corporate background Essay The Body Shop International plc is a well-known brand in beauty care or cosmetics industry since the company stick to their string commitment or philosophy of developing and producing the natural and ethical beauty care and cosmetics product. The Body Shop was established in 1976 in UK by Dame Anita Roddick although some analysts see that the copy of The Body Shop brands from local entrepreneur in California, USA (The Body Shop International plc, 2008a). Currently, after the 30-year journey as well-known cosmetic product, The Body Shop already expands their services and retail shops in more than 55 countries with over 2,100 stores. Currently, while keep developing products continuously, the Body Shop already has more than 1,200 kind of natural-ingredient products (The Body Shop International plc, 2008a; Pirkayastha and Fernando, 2008). One competitive advantage that the Body Shop has is the awards that the company receives for their commitment of developing cosmetic products without conducting test on animals. The company becomes the first company that awarded the Humane Cosmetics Standard for our Against Animal Testing policy. Furthermore, The Body Shop’s philosophy also underlying their action to conduct a Community Trade, their fair trade program, resulting in the company’s complete strategy to trade fairly. To date, The Body Shop already conducts community trade programs with 31 suppliers that spanned in 24 countries, which represent more than 15,000 people across the globe (The Body Shop International plc, 2008a; Pirkayastha and Fernando, 2008). Figure 1 the Body Shop Source: http://images. businessweek. com/ss/05/10/index_awards/image/bodyshop-2. jpg 1. Marketing Strategy of Body Shop 1. 1 Issues in Cosmetic Industry In developing marketing strategy, a company should analyze their competitive position in the respective market by analyzing the potential market of products and the moves and actions of competitors. One aspect in determining the competitive position is the capability of a company to deal with issues in respective industry in appropriate manner. In attracting the consumers, especially women, a cosmetic and beauty care-producing company usually develops many kinds of product since there are many skin types, each has to be treated in different manner and thus need particular mix of ingredients as well. Since the development may involve the testing, branding/campaign, and regulation compliance; therefore the three components become three issues in the cosmetic industry.   Internet marketing The use of internet as media for product campaign is rising significantly within the last decade. According to a few reports, internet is considered to increase efficiency and product sales for cosmetic companies since the media offer the ability to develop new channel alternative, complementing the existence of retail shops that located in several locations. Amazon. com, for instances, firstly grows from selling book, but turns out today to sell various kinds of cosmetics in their online stores. Interestingly, it is found that the growing internet users have award several cosmetic with raising number of online purchase. In compliance with the internet marketing, The Body Shop also offers special price for customers who bought via their online stores (http://www. thebodyshop-usa. com/bodyshop/). Figure 2 shows the home page of the Body Shop official online store. Figure 2 Online Store of the Body Shop Source: http://www. thebodyshop-usa. com/bodyshop/ †¢ Corporate Responsibility Issues (CSR) Another issue that influences the marketing of cosmetic products is about the propaganda in which many companies involve in the corporate social responsibility (CSR) that found to produce real influence on the cosmetic industry. In addition, such CSR initiative is also driven by government control over the distribution of cosmetic product to comply with specific country’s requirement. In the U. S. , FDA (Food and Drug Administration) become the regulator that monitor the safety standards of cosmetics products in the market (Health Reports Co. UK, 2005). †¢ Animal testing Animal testing also considered as vital issues in cosmetic industry since the rising concerns of public about the humanity has brought significant influence towards the use of animal testing in the development of cosmetic products. F or example, in European Union, where the Body Shop located, announces its decision to ban animal testing on cosmetics products, which immediately raise pros and contras. This regional policy follows the previous policy made in several European countries including the Austria, Netherlands, and Britain in which they have already banned animal testing which means that several cosmetic products are receiving tight supervision on their research and production facilities (The Humane Society, 2005) 1. 2 Branding. The branding factor also highlights The Body Shop strategy in strengthen their awareness by incorporating their philosophy of natural ingredient products. The company’s brand of becoming the cosmetics manufacturer that only use natural ingredients products is strong since it provides customers with an image that The Body Shop develops and sells safe cosmetics, which in line with customers’ concerns of having safety. This is inline with the customers’ preferences, especially women that wants a secure feeling when using cosmetics. The demands are translated into The Body Shop program to use the highest quality natural ingredients. In addition, the company sticks to five values; they are Protect the Planet, Support Community Trade, Against Animal Testing, Defend Human Rights, and Activate Self Esteem (The Body Shop International plc, 2008). Figure 3 The Body Shop Morinaga Products Source: http://www. shinygloss. tv/Moringa%203. jpg Reference: Health Reports Co. UK. (2005). Cosmetic Industry on Notice. (2005). Retrieved March 5, 2009 form http://www.health-reports. co. uk/content/view/52/2 Perner, Lars. n. d. â€Å"Consumer Behavior and Marketing†. Consumer Psychologist Newsletter. San Diego University. Retrieved March 5, 2009 from http://www. consumerpsychologist. com/#Strategy Pirkayastha, Debaprati and Fernando, Rajiv. (2008). Body Shop Brand: Repositioning to Target the ‘Masstige’ Segment and Impacts of its Acquisition by L’Oreal. Icfai Center for Management Research The Body Shop International plc. (2008a). About Us. Retrieved March 5, 2009 from http://www.thebodyshop. com/bodyshop/company/index. jsp;jsessionid=ERFaLulEQWzSEOutEFWERw**. bsbwilapp03-bsprd-app-102? cm_re=themeB-_-Footer-_-About_Us . (2008b). Support Community Trade. Retrieved March 5, 2009 from http://www. thebodyshop. com/bodyshop/values/support_community_trade. jsp The Humane Society. (2005). French Government Challenges EU Cosmetic Directive. Retrieved March 5, 2009 from http://www. hsus. org/animals_in_research/animals_in_research_news/french_government_challenges_eu_cosmetics_directive. html.

Not the Sound of Silence Footnoting the Pop/Rock Sounds of the Library :: Essays Papers

Not the Sound of Silence Footnoting the Pop/Rock Sounds of the Library While in the University of Arizona's Music Library evaluating their reference collection for a class project, I came across the following book and annotated it for my pathfinder: Green, J. (2002). The Thematic Guide to Popular Music, Nashville: Professional Desk References. This massive guide categorizes music by lyrical theme(s) and/or song titles. For instance, there are listings of songs by days of the week, women's first names and cities around the world. The perennial themes of love, romance and relationships are broken down into 25 sub-categories. Paging through it spurred me to wonder about songs written about or songs referring to libraries or librarians. While there were song listings galore referring to books (e.g., "Book of Love" by the Monotones and "Little Red Book" by Burt Bacharach/ Hal David), librarians and libraries were not even a category, subcategory or even crossed-referenced! This void gave me the impetus to do my own brief exploration and survey, drawing upon the vast resources of the web, friends, and my record collection, of the brief instances where the music world danced in library land. Tori Amos-"Tales of a Librarian" Classmate and Health Science librarian Virginia Sanchez filled me in on this one. I looked it up on Allmusic.com and found it was a collection of her hit songs. The record reviewer MacKenzie Wilson even writes, "Tales of a Librarian: A Tori Amos Collection is not only one of the most intriguing titles for a hits compilation, but the package itself captures only the best from Amos' years spent with Atlantic." BiblioTech editor Lori Ito Hardenbergh recently mentioned that songs on this album are even organized according to the Dewey Decimal Classification (DDC) system! Check out the following link from Library Journal, which succinctly provides "an abstract" to her recorded tales: http://www.libraryjournal.com/article/CA341766 The Librarians A now defunct power-pop band from Oakland, CA who used librarian stereotypes as part their shtick. For example, their band logo includes an illustration of a pair of black-framed glasses with one shattered lens. A photograph of the same motif appears on the back cover of their lone CD (properly clogging the used CD racks of the Bay Area). While they do have a song titled "Peace & Quiet, " I would have bestowed them all with "Superstar Reader" awards if they recorded a concept album where every song had a library theme.

Ophelia Shakespeare Wife Essay

Ophelia has been known as â€Å"the good daughter.† She does whatever is asked of her by any male figure in her life. In the list of characters found in the lay she is simply listed the â€Å"daughter of Polonius.† This implies that she is a minor character who still â€Å"belongs† to her father. Amanda Mabillard believes that it is out of love that Ophelia obeys her father’s and brother’s every desire (Mabillard, â€Å"Ophelia†). However, many believe that it is not out of â€Å"love† that prompts her obedience, but fear. When Laertes tells Ophelia to distrust Hamlet, she willingly obeys him and gives him the authority over her heart. In many of the exchanges between herself and her father, she simply responds with, â€Å"I will obey.† For instance, in act 2 scene 1, Polonius asks Ophelia if he had denied contact with Hamlet and Ophelia tells him, â€Å"†¦but as you command , I did repel his letters.† In Act 3 scene 1 Ophelia is spying on Hamlet at her father’s insistence. We are lead to believe that she truly does love Hamlet but cannot refuse her father, so she betrays her love to spy on him. When Hamlet discovers that Ophelia’s father is listening he calls Polonius a â€Å"fishmonger,† which means a pimp. With the same token, Hamlet is calling Ophelia a prostitute that is being used by her father. Hamlet is not very far off on this assertion. However, you must also remember that because of the actions of his mother, he believes all women to be harlots and has lost faith in the female. Again, in act 3 scene 1 Hamlet states: If thou dost marry, I’ll give thee this plague for thy dowry: be thou as chaste as ice, as pure as snow, thou shalt not escape calumny. Get thee to a nunnery, go, farewell. Or if thou wilt needs marry, marry a fool; for wise men know well enough what monsters you make of them. To a nunnery, go; and quickly too. Farewell.

Homemade Dippin Dots Liquid Nitrogen Ice Cream

Dippin Dots consist of ice cream that has been flash frozen in liquid nitrogen. The process is actually really simple and makes a terrific project for kids. Heres how to make your own Dippin Dots ice cream. Dippin' Dots Ice Cream Materials Ice cream dots are produced by pouring ice cream into liquid nitrogen. The warmer ice cream mixture splatters upon contact with the nitrogen and freezes in shape. Liquid nitrogenIce cream (any flavor, but dont use an ice cream with mix-ins)Plastic, metal or wooden bowlWooden spoon Dippin dots is a popular ice cream frozen using liquid nitrogen. George Rose / Getty Images Make the Dippin' Dots! The Dippin Dots that you can buy come in lots of colors, which are made by adding multiple flavors of ice cream mix or melted ice cream to liquid nitrogen. If you want multicolored dots you will need to add more than one flavor of ice cream. Add the flavors one at a time. Dont melt them together or youll just get one color! Prepare ice cream mix or melt ice cream. If you are melting ice cream, allow it to sit for a while before continuing because you want the air bubbles in the ice cream to escape. If there is too much air in your ice cream it will float on the surface of the nitrogen and freeze in clumps rather than balls. If you are making your own ice cream, you can use whatever recipe you like. An easy version is to mix:4 cups heavy cream (whipping cream)1-1/2 cups half and half1 teaspoon vanilla extract1-1/2 cups sugar1/4 cup chocolate syrupDrizzle the melted ice cream or ice cream recipe onto the liquid nitrogen. If you are having trouble pouring the liquid, you can squirt the ice cream in using a baster or plastic ketchup bottle.Stir the nitrogen while adding the ice cream. You want to keep the ice cream from floating or clumping together. You can keep adding ice cream until there isnt room for any more.Scoop up the ice cream to eat it. Let it warm up to at least regular freezer temperature befor e putting any in your mouth or else it will stick to your tongue or the roof of your mouth! You can keep uneaten ice cream dots frozen by storing them in the freezer.